Best practice advice, design and production
Hargreaves Lansdown is the UK’s number 1 direct to investor investment service. For nearly a decade, the business has been a mainstay of the FTSE 100 and used its position to act as the peoples’ champion, lobbying the government on regulatory reform.
In today’s competitive investor market, being good at what you do is no longer enough. Businesses need people to know. Companies must be good communicators and tell their stakeholders why they are so successful. FleishmanHillard UK helped elevate Hargreaves Lansdown’s corporate reporting to the stature of their operational success.
Together, we undertook an immersive communications workshop, developed the positioning statement, dialled up the investment case and re-engineered the narrative flow in support. Our collaboration tied together group vision, societal challenge, client proposition and business performance indicators. Crisp, confident design visually engages the audience and supports the story.
The result is an annual report at the forefront of corporate communications, regulatory requirements and visual identity design. The collaboration has produced an engaging and persuasive corporate asset that is confident, informative and authentic.