Icelandair campaign The Real Unreal

FleishmanHillard UK enjoyed a standout evening at the SABRE Awards EMEA yesterday, with our campaign for Icelandair, The Real Unreal, receiving three major honours.

The campaign was awarded:

• Platinum Award for Best in Show
• Diamond Award for Best Brand-Building Campaign
• Best Travel & Tourism Campaign

The Real Unreal was recognised for its timely and culturally resonant creative platform, combining bold storytelling with measurable business impact for Icelandair. The campaign demonstrated how creativity grounded in insight and relevance can deliver both audience engagement and tangible commercial results.

The evening also marked an important moment for FleishmanHillard UK more broadly, as PRovoke Media named the agency one of its UK Agencies of the Year — recognising the progress the business is making as it continues to evolve for the future of communications.

The recognition reflects the strength of our teams across strategy, creative, digital and earned media, as well as the collaborative partnerships we build with clients.

Congratulations to everyone involved in this work and achievement!

See the the full list of winners here: SABRE Awards EMEA 2026 Winners | PRovoke Media

Phillippa Solway receiving the SABRE Award on behalf of FleishmanHillard UK