How has the behaviour of UK business decision-makers continued to change since the pandemic first took hold?
This research, developed in partnership with our TRUE Global Intelligence (TGI) team, follows on from our original report published in
September 2020, ‘The Power of Business Communication: Navigating the Changing Landscape of B2B Buying’.
In this 2021 report, we revisit a number of questions, and add some new ones, to see how the buying experience of 150 business leaders has evolved as lockdown living has persisted.