Energy and Utilities at FleishmanHillard UK
Our team of energy experts understand the complexities of the energy and utilities landscape and are on hand to navigate through tricky media and policy challenges, whether that is an issue impacting on your stakeholders or an issue raised by your consumers.
Our experience ranges from communicating to senior-level stakeholders around the necessity for a wide portfolio of energy solutions to reinforcing brand loyalty through a content-rich campaign that appeals to your increasingly diverse audiences, whatever the challenge we can partner with you on finding the right solution.
npower Business Solutions
npower Business Solutions (nBS), the business to business arm of npower, engaged FleishmanHillard UK to build an integrated communications programme to help the business cut through the noise and showcase Energy HQ as a unique offering for customers. Working hand in hand with nBS, we developed a campaign – Knowledge is npower – which helps drive business customers through the sales journey. Our approach incorporated a three-phase campaign:
- Conducting quantitative research to explore the attitudes of energy managers on the future of energy in our current economic and regulatory environment
- Building a team of external experts (influencers) on energy management and sustainability for media and stakeholder opportunities
- Creating a segment-specific toolkit which provides nBS customers with the tools they need to make the business case to their leadership for investment in a long-term energy strategy
The campaign has already delivered an increase in nBS coverage and is expected to continue to shift the share of voice in nBS’s favour as we execute further.
All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation but we also offer in particular:
|Strategic media relations
Political and media intelligence
Consumer marketing communications
Thought leadership and research
Creative content development