Archive
Reports
-
What lessons did we learn from the last global financial crisis?
June 1, 2020
The impact of COVID-19 on businesses worldwide is not to be underestimated. Many economies will be pushed to the brink. Over a decade ago, the financial crash of 2008 forced the world to face another pivotal moment. What lessons did we learn from the last global financial crisis and how will the communications recovery differ this time around? ‘After the Crisis: New Rules, Old Lessons’ asks experts from across FleishmanHillard Fishburn to share their thoughts on the communications challenges and opportunities corporate businesses face today, and how the recovery...
-
Project Z: Understanding Gen Z
August 1, 2019
Gen Z, a generation hard to pin down and define. Born between the years 1995-2005, this is a generation that has grown up digital and within a bubble of political and economic uncertainty to now sit at the precipice of today’s culture. We know they’re breaking into the global workforce and surpassing millennials in terms of global population, with their spending power and influence edging closer. This is a generation in flux with so many...
-
Leading With Impact: FleishmanHillard Fishburn launches 2019 Authenticity Gap Report
July 17, 2019
Consumer expectations are higher than ever, and in an age of greater transparency and oversight, companies can no longer say one thing and do another. We expect organisations to be authentic and to have a point of view on the relevant topics that matter most and back up their words with action. If they fail to do so, trust will quickly erode and customers will move elsewhere. Campaigns such as Extinction Rebellion have driven climate change even higher up the global agenda, while issues...
-
TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week
June 13, 2019
The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...
-
Seeing the Bigger Picture – Issue Two of We Are All Investors
May 15, 2019
Our next issue of We Are All Investors is now available. We Are All Investors combines thought leadership from across our agency discussing the components needed to succeed in investor relations. 'Seeing the bigger picture', our second issue continues to cover some of the most topics in currently, including ESG and impact investing, bringing the fun back into internal communications, the power of storytelling in annual reports and more. If you'd like to see how...
-
How effective communications impacts the B2B technology sales funnel
May 1, 2019
Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...
-
The Millennial Manifesto for Businesses
April 18, 2019
A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...
-
PRedicting 2019 Report
December 20, 2018
We live in interesting times, both as a country and an industry, but while there are many challenges ahead, there are also opportunities. In fact, the past year has been yet another year of growth for the UK PR business. Certainly here at FleishmanHillard Fishburn we are continuing to build upon our merger, now three years old. We were very fortunate to be named PRWeek's Large Agency of Year this year as well as being...
-
The Authenticity Gap Report 2017
July 25, 2017
The 2017 UK Authenticity Gap Report has raised challenging questions about using business leaders to deliver key messages and how companies are struggling to connect credibly with their stakeholders. The research studied 160 companies across 20 industries to help discover where Authenticity Gaps exist. Mapped against the Nine Drivers of reputation it provides actionable insights to help companies understand where they can develop to help build upon their reputation and become leaders in their industry...
-
The Authenticity Gap 2015
November 30, 2015
We have just released our 2015 Authenticity Gap report which explores the importance of authentic communications and measures the performance of different sectors against our Nine Drivers of Authenticity. You can read the full executive summary here. Visit CenterOnReputation.com for different industry category studies, insights from leaders in the industries and the opportunity to pull additional industry or company-specific reports. You’ll also find other information from across the industry on topics related to brand and reputation. You can engage with...