Archive

Author: Debbie Croll

  • Is the money really worth it? Accepting corporate sponsorships that could damage your reputation.

    September 26, 2023

      Corporate sponsors are under growing scrutiny, which means the offer on the table needs careful consideration before charities and international organisations decide whether or not to accept it. Today, everyone – from fans to employees and media – is paying greater attention to who is funding major global events and initiatives, and what sponsors are getting in return. Often, it’s an opportunity to earn credibility on a particular issue simply by association, resulting in...

  • Fail to prepare, prepare to fail…

    September 20, 2023

    Sports events are more high profile than ever before. The surging popularity of women’s sport is driving audience numbers ever higher with women’s sport viewing up 131% in 2022. 2023 is a bumper year for massive sporting events from the Women’s World Cup and the men’s and women’s Ashes to the Ryder Cup, Solheim Cup and men’s Rugby World Cup. These sporting occasions are some of the few things that we still watch live in...

  • Money20/20 Europe: the focus for fintech comms moving forwards

    June 20, 2023

      And just like that, another Money20/20 Europe has come and gone. It was somewhat a little surprising to feel as though this year’s show was even bigger and better than last year’s. Extravagant stands, high energy and where else would you get to network on a pedalo and have donuts served to you by a robot?   Was this a completely accurate reflection of the fintech industry now? Probably more likely that the outlandish displays...

  • Wondering what’s trending in the world of Food & Drink?

    June 13, 2023

    This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry.  Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier!​ We also put a spotlight on the future of food culture, whether that’s...

  • Fast-Growing Fintech Planet Appoints FleishmanHillard for European Media Engagement

    June 6, 2023

    The agency will focus on amplifying the tech provider’s market-leading integrated payments and software proposition to a European audience following a competitive pitch process LONDON, June 6, 2023 – FleishmanHillard has been called upon by Planet, a global provider of integrated payment solutions and software to the hospitality and retail sectors, to handle its media relations across Europe on a retained basis. The account will be hubbed out of the UK and will cover FleishmanHillard...

  • From valuation to profitability: internal comms priorities for fintechs in these times of change 

    May 19, 2023

    It’s no secret that a gear shift has been felt in the fintech industry. Valuation was once a sign of success and unicorn status was a much sought-after title. However, as we continue to see reduced valuations and funding amidst a tough economic landscape, profitability is fast becoming the holy grail. The team at Money20/20  recently looked into this move away from focusing on valuation in its latest report, ‘Welcome to the age of Centaurs’...

  • FleishmanHillard achieves EY National Equality Standard re-accreditation

    May 11, 2023

    In 2020, FleishmanHillard became the first PR agency in the country to achieve the EY National Equality Standard (NES) accreditation, and today are pleased to announce re-accreditation by EY after a rigorous assessment process. The EY NES – developed in collaboration with the UK Government and CBI – stands for a period of three years and is the UK’s leading DE&I standard. Receiving the accreditation is a recognition of the commitment FleishmanHillard has made to...

  • Gen Z and Body Image: Four Things All Brands Should Consider

    May 10, 2023

    We live in a hyper visual world. Fuelled by the likes of Instagram and TikTok, it’s hard to escape the constant stream of messaging that in one moment tells us to embrace our curves, celebrate cellulite, and show off our acne scars, and in the next moment makes us feel ashamed that we don’t look like supermodels in athleisure wear.   The tension between realism and idealism when it comes the depiction of healthy bodies online...

  • INTRODUCING ‘THE YOUTH KALEIDOSCOPE’

    April 12, 2023

      FleishmanHillard’s global Culture Unit has released its latest report, ‘The Youth Kaleidoscope’ which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. The report’s findings show how the next generation are carving out their own paths, uncovering young people’s complex relationships with the digital age they inhabit, alongside the pressures and anxieties that are informing their mental health across three themes: Mind - Analyzing the landscape and challenges young...