Archive

Author: Corporate Marketing

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The impact of grassroots sports closures on communities

    June 14, 2021

    Following the second postponement of sport at all ages, local communities were struggling to keep grassroots sports alive. Participants across the country were left with a sporting void, denying them the chance to exercise, socialise and meet. The impact on local communities was massive, but what can external stakeholders such as brands and organisations do? Community impact Over 5,000 grassroots sports clubs could cease to exist post-lockdown. Feasibly, over 100,000 children and hundreds of local...

  • FH Shares: Diabetes Awareness Week

    June 11, 2021

    For Diabetes Awareness Week, senior account executive, Louise Fathers and designer, Ben Calloway share their experiences of living and working with Type 1 Diabetes. Q. How does diabetes impact your day-to-day life? Louise: Diabetes affects you differently on different days, depending on the weather, where you are in your hormone cycle, how much you’ve been moving recently and just about every other variable in your life you can think of! I’m used to it now...

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...

  • The Authenticity Gap: FleishmanHillard release global authenticity research

    June 9, 2021

    At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...

  • FleishmanHillard partners with specialist talent agency, Zebedee

    June 4, 2021

    FleishmanHillard UK partners with specialist talent agency, Zebedee in a UK industry-first partnership to increase the representation of people with disabilities, alternative appearances and trans/non-binary in the media. The joint venture will create brand-led campaigns in the UK, and aims to ‘normalise’ how we think, act and portray people in the media. The partnership will further FleishmanHillard UK’s approach to influencer marketing, social content, community management and paid campaigns with a clear direction for clients...

  • The Future of the Multilateral System: Learnings from the Global Solutions Summit

    May 28, 2021

    With the global community continuing to grapple with impact of the COVID-19 pandemic, there is no doubt that questions are being asked about whether the multilateral system can not only steer us through the pandemic, but also address other key policy challenges such as climate change, social inequality and trade disruption. It is these very challenges that have stimulated debate over the last two days at the Global Solutions Summit. As the official communications partner...

  • FleishmanHillard crowned Large Agency of the Year at the PRmoment Awards

    May 27, 2021

    FleishmanHillard UK has been crowned Large Agency of the Year 2021 at the PRmoment Awards! The judge's praised FleishmanHillard for being "really strong across the board." The PRmoment Awards celebrate excellence. They reward outstanding campaigns and exceptional talent in the UK PR and Communications sector. Contact us...

  • FleishmanHillard shortlisted in the UK Content Awards

    May 21, 2021

    FleishmanHillard UK has been shortlisted for its work with Novartis for 'B2B Content Campaign of The Year' in the UK Content Awards 2021! The UK Content Awards celebrates excellence in content marketing. And highlights the most 'innovative, exceptional content that attracts, informs, engages and retains audiences to deliver traffic and profit'. Winners are announced on July 15th. Contact us...

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