Archive

Author: Corporate Marketing

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • The role of a joint agency-client charter in mental wellbeing

    August 10, 2021

    Mental health and the PR industry The numbers in the PRCA’s mental wellbeing report in October 2020 made for grim reading: nine out of ten PR professionals reported struggling with their mental health. With little improvement from the previous year, the report also showed that few were willing to take time off to reset, citing work pressures and poor work-life balance. And, while more PR professionals were willing to talk about their mental health than...

  • Fintech M&A: buying or just browsing, here’s what brands need to know

    August 9, 2021

    Gemma Lingham, associate director The incumbents are on a shopping spree. And what’s top of the list? Fast growth fintechs. With a few “unexpected items in the bagging area”, but with plenty of high-in-demand purchases too, it’s safe to say fintech M&A is hotting up. I’d be lying if I said this was something we weren’t completely expecting. At the end of 2020, our ‘Fintech Driving Global Change’ report predicted this would be coming. Developed...

  • Cyber security communications: Preparing for and managing a ransomware attack

    August 6, 2021

    Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...

  • FleishmanHillard Ensemble Studio shortlisted for Best Annual Report

    August 4, 2021

    Thrilled to be shortlisted in the Corporate & Financial Awards, 'Best printed report: FTSE 100' category for our annual report for Barclays! Winners are announced on 23rd September. Contact us...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • Head of public affairs Tim Snowball elected to PRCA Public Affairs Board Executive Committee

    July 30, 2021

    Partner and head of public affairs, Tim Snowball has been elected to the PRCA Public Affairs Board Executive Committee for 2021/22. Tim joins sixteen other elected committee representatives from across the UK, the PRCA NextGen Public Affairs Group, and PRCA Public Affairs Board members to help the PRCA continue its work in promoting ethical standards in the industry and a wider understanding of public affairs including its contribution to society. Contact us...

  • FleishmanHillard expands its crisis communications capabilities with new senior appointment

    July 27, 2021

    FleishmanHillard UK has boosted its crisis communications capabilities with the appointment of director, Nic Daley. Nic joins the crisis team working alongside Judith “Jud” Moore, senior partner and EMEA crisis lead. He brings a vast amount of crisis experience to FleishmanHillard, having managed high-profile court cases, FTSE cyber-attacks, and highly sensitive reputational challenges in the UK and globally. FleishmanHillard UK has continued to build its expertise in crisis comms over recent years and has seen...

  • FleishmanHillard win B2B Content Campaign of the Year at the UK Content Awards

    July 15, 2021

    FleishmanHillard's work for Novartis has been awarded 'B2B Content Campaign of the Year' at the 2021 UK Content Awards! The judges said: 'Truly enjoyed reviewing this entry, great job! Your campaign definitely reached some exceptional results and showed in-depth expertise in this field. It demonstrates some impressive results.' Contact us  ...

  • Swipe to Meet… Jemima Compton, Design Director – Business Development and Marketing

    July 12, 2021

    As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked design director, Jemima Compton about her experience working in the Business Development and Marketing team at FleishmanHillard UK, what she includes...

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